The purpose of this first Mobilising the Nordics webinar is to focus on the Mission Orientation. What is it? How will it influence our system? Mission orientation is the paradigm behind the new EU Framework Programme for Research and Innovation, Horizon Europe. But it is also a way of thinking - that we build missions together around societal demands. When we mobilize around a mission together, we create the strength and energy to change our society. But how is this possible to do together across the Nordic countries and across sectors and organisations? We will explore these themes together at the webinar.